New single emergency number unveiled

Western Power Distribution (WPD) has launched a single emergency number for its four operating licences.

This means that its 7.8 million customers across the Midlands, the South West and South Wales now have a single number to call in the event of an emergency like a power cut.

WPD is understood to be the first distribution network operator (DNO) in the UK to establish a single number – an idea that was given high prominence by politicians earlier this year when storms hit the country.

Robert Symons, WPD’s Chief Executive, explained: “Over time, politicians are keen to see one single three-digit emergency number established for the industry, and we want to move in that direction as quickly as possible.

“We haven’t experienced customers having problems getting through to us. Indeed, our average answering time, even during this February’s storms when we had upwards of 500,000 customers affected, ranged from 1.36 to three seconds.

“Answering the phone and making sure people aren’t sat in long queues has always been a priority for us, and we believe creating one emergency number for our four licences will make our systems even more effective.”

As part of its single number launch WPD is undertaking a major publicity campaign with its customers.

This has involved commissioning manufacturers in China to produce 7.8million fridge magnets which are being distributed to every customer as part of an information pack. There is also a month-long Heart Radio advertising campaign promoting the new number – 0800 6783 105 – as well as website and social media announcements.

The new number also now appears on WPD’s vehicle fleet.